Nike Basketball ~ Champions Mentality

NCAA March Madness project I designed and animated for Space150 and Nike Basketball to appear on social media during the 2017 tournament. The project included a special bracket for internal use at Nike HQ and player illustration cards. 

Champions Mentality trailer, plus three pieces recounting professional players tournament stories that appeared on the @nikebasketball Instagram account and other social media.
TRAILER
WIN OR GO HOME MENTALITY
with Draymond Green, Ron Baker, Lindsay Whalen and Aaron Gordon
TIME TO SHINE MENTALITY
with Karl Anthony-Towns, Breanna Stewart and Gordon Hayward
BIG GAME MENTALITY
with Doug McDermott, Malcolm Brogdon and CJ McCollum

Graphic design, type and concept design with Sam Barratt

Animation: Andrew Onorato, Jarrod Prince, Lisa Vertudaches, Joel Williams, Makoto Koji, Hannah Judd and Aaron McDonald

Bracket-Mens-Chris-Edser-Nike
 Victor Cruz filled out the larger bracket at Nike HQ.

Victor Cruz filled out the larger bracket at Nike HQ.

Bracket-printed detail-Chris-Edser-Nike
Champions Mentality-all players-Chris-Edser-Nike
Champions Mentality-Breanna Stewart-Chris-Edser-Nike
Champions Mentality-Gordon Hayward-Chris-Edser-Nike
Champions Mentality-Lindsay Whalen-Chris-Edser-Nike
Champions Mentality-Shelvin Mack-Chris-Edser-Nike
MM-CE-CJ McCollum ILLUSTRATION-web2000px.jpg
Champions Mentality-Jahlil Okafor-Chris-Edser-Nike
Champions Mentality-Malcolm Brogdon-Chris-Edser-Nike
MM-CE-Buddy Hield ILLUSTRATION-web2000px.jpg
Champions Mentality-Draymond Green-Chris-Edser-Nike
Champions Mentality-Karl Anthony-Towns-Chris-Edser-Nike
Champions Mentality-Ron Baker-Chris-Edser-Nike
Champions Mentality-Doug McDermott-Chris-Edser-Nike